East West Records
East West Records is an American record label, owned by Warner Music Group, and operates under WMG's Independent Label Group.
History
Upon its creation in 1955 by Atlantic Records, the label had one hit with The Kingsmen and went into hibernation until 1990, when Atlantic revamped the imprint as EastWest Records America. Atlantic senior VP Sylvia Rhone was appointed Chairman/CEO of the fledgling label.
Under Rhone's leadership, EastWest shot to mega success with several multiplatinum acts, such as: Simply Red, En Vogue, Pantera, Yo-Yo, Das EFX, Snow, Gerald Levert, AC/DC, Missy Elliott and MC Lyte. EastWest also distributed other imprints, such as: Interscope Records, Motor Jams Records, Mecca Don Records and The Goldmind Inc.
In 1991, EastWest merged with its Atlantic sister label Atco Records, briefly calling itself “Atco/Eastwest Records.” The following year, Atco's name was dropped and the company continued to operate under the EastWest name once more. Whilst in the United Kingdom, the brand was applied to many of the WEA artists such as Simply Red, Chris Rea and The Beloved.
In 1994, Rhone was appointed Chairman and CEO of Atlantic's sister label Elektra Records. At the time, EastWest (along with most of its roster) also broke away from the Atlantic umbrella to continue to operate under Rhone at Elektra.
By the new millennium, budget cuts at Warner Music Group forced Elektra to deactivate EastWest Records, dropping some of its acts while others were shifted over to Elektra itself. In 2004, Time Warner sold Warner Music Group to private investors. Subsequently, more budget cuts were made, this time resulting in Elektra Records to be absorbed into Atlantic.
In 2005, WMG reactived the East West imprint as an in-house "indie" rock label, which primarily markets and distributes other rock music-based labels. East West today operates under Warner's Independent Label Group.
Some former bands
 8-Off
AC/DC
Blazin' Squad
Da Lench Mob
Das EFX
En Vogue
Gerald Levert
MC Lyte
Missy Elliott
Mista
Pantera
Simply Red
Snow
Supernatural
The Future Sound
The Sisters of Mercy
Tori Amos (Europe)
Yo-Yo
External links
Official page
Discography of East West singles
See also
List of record labels
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